Mobile usage is ramping up faster than the desktop (PC-based) internet did, leading to projections that mobile usage could overtake desktop access by 2013 - 2014
Overall, 71 million Europeans browse the mobile Internet in a typical week and, with almost an hour a day actively spent going online via their mobile (6.4 hours per week), Internet-on-the-move is proving a more frequent pastime than reading newspapers (4.8 hours) or magazines (4.1 hours) source
Ok as consumers we are spending more time on our mobiles, whats next?
Early entrants into the mobile market for business are reaping rewards, and benefiting from a relatively even playing field at present. Growth in mobile usage by consumers has been so rapid there are opportunities for new stakeholders to enter previously untapped markets, where they are prepared to embrace the technologies available. Furthermore the introduction of m-commerce (mobile commerce) is already underway, so consumers will not only be browsing but buying over their mobiles.
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